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Sales Interview Questions: Ace Your Next Interview

Get ready to land your dream sales job with these top interview questions and answers.

Top interview questions to expect


1. Tell me about yourself.
2. Why are you interested in this role?
3. What is your sales experience?
4. How do you handle rejection?
5. Tell me about a time you exceeded a sales goal.
6. How do you build rapport with clients?
7. What are your salary expectations?

Check the latest questions for this role:

Answering interview questions with STAR structure

The STAR method is a structured way to answer behavioral interview questions. It stands for Situation, Task, Action, and Result. This framework helps you provide specific examples of your skills and experiences, demonstrating your qualifications for the role.

First, describe the Situation or context of the experience. Next, explain the Task you were responsible for. Then, detail the Actions you took to complete the task. Finally, provide the Result of your actions, highlighting the positive outcome or impact.

By using the STAR method, you can effectively communicate your skills and experiences in a clear and concise manner, making a strong impression on the interviewer.

Sample answers to above interview questions


1. Tell me about yourself.

This question is an opportunity to introduce yourself and highlight your relevant skills and experiences. Use this as a chance to connect your skills and experience to the specific role and company.

Example Answer:

“I’m a highly motivated and results-oriented sales professional with 5 years of experience in the [Industry] industry. I have a proven track record of exceeding sales targets and building strong customer relationships. In my previous role at [Previous Company], I was responsible for [Briefly describe your key responsibilities]. I am passionate about [Mention something related to the company or role] and I am confident that my skills and experience would be a valuable asset to your team.”

Why This Answer is Strong:

This answer provides a concise overview of the candidate’s experience and skills, highlighting their achievements and passion for the industry. It also connects their experience to the company and role, demonstrating their interest and suitability.

2. Why are you interested in this role?

This question assesses your understanding of the role and company, as well as your genuine interest in the opportunity.

Example Answer:

“I’m very interested in this Sales Representative position at [Company Name] because I’m passionate about [Mention something specific about the company or its products/services]. I’ve been following [Company Name]’s work for a while now and I admire [Mention something specific you admire about the company]. I believe my skills in [Mention relevant skills] would be a valuable asset to your team and I’m excited about the opportunity to contribute to [Company Name]’s success.”

Why This Answer is Strong:

This answer demonstrates the candidate’s knowledge of the company and its values, highlighting their genuine interest in the role and their desire to contribute to the company’s success.

3. What is your sales experience?

This question is a direct assessment of your sales background and your ability to perform the essential duties of the role.

Example Answer:

“I have [Number] years of experience in sales, with a proven track record of success in [Mention specific industries or sectors]. In my previous role at [Previous Company], I was responsible for [Briefly describe your key responsibilities]. I consistently exceeded my sales targets by [Mention specific achievements or quantifiable results]. I am skilled in [Mention specific sales techniques or methodologies] and I am confident in my ability to build strong customer relationships and drive sales growth.”

Why This Answer is Strong:

This answer provides a detailed overview of the candidate’s sales experience, highlighting their key responsibilities, achievements, and skills. It showcases their ability to meet and exceed sales targets, demonstrating their competence and value to the company.

4. How do you handle rejection?

This question assesses your resilience, ability to learn from setbacks, and your positive attitude in the face of challenges.

Example Answer:

“Rejection is a part of sales, and I understand that not every interaction will result in a sale. When I encounter rejection, I take it as an opportunity to learn and improve. I analyze the situation to understand what went wrong and how I can approach similar situations differently in the future. I also use rejection as motivation to work harder and improve my skills. I believe that every interaction, whether successful or not, provides valuable learning experiences that help me grow as a sales professional.”

Why This Answer is Strong:

This answer demonstrates the candidate’s ability to handle rejection in a professional and constructive manner. It highlights their resilience, learning agility, and positive attitude, showcasing their commitment to personal and professional growth.

5. Tell me about a time you exceeded a sales goal.

This question assesses your ability to achieve and exceed expectations, demonstrating your drive and effectiveness as a sales professional.

Example Answer:

“In my previous role at [Previous Company], I was tasked with increasing sales of [Product/Service] by 15% within a quarter. I developed a targeted marketing campaign focusing on [Mention specific strategies used], which resulted in a 20% increase in sales. I achieved this by [Explain the specific actions you took]. This experience demonstrated my ability to develop effective strategies, execute them effectively, and consistently exceed expectations.”

Why This Answer is Strong:

This answer provides a specific example of the candidate’s ability to exceed sales goals. It highlights their strategic thinking, implementation skills, and ability to achieve quantifiable results. This demonstrates their value and potential contribution to the company’s success.

6. How do you build rapport with clients?

This question assesses your ability to connect with clients, build trust, and establish strong relationships.

Example Answer:

“Building rapport with clients is crucial for establishing trust and fostering long-term relationships. I start by actively listening to understand their needs and challenges. I then tailor my approach to address their specific concerns and provide solutions that meet their unique requirements. I also strive to build genuine connections by showing genuine interest in their business and demonstrating empathy for their goals. By building trust and rapport, I aim to create lasting relationships that benefit both parties.”

Why This Answer is Strong:

This answer demonstrates the candidate’s understanding of the importance of building rapport with clients. It highlights their ability to listen, understand, and tailor their approach to individual client needs. This showcases their strong interpersonal skills and commitment to building long-term relationships.

7. What are your salary expectations?

This question is a direct assessment of your financial expectations and your understanding of the market value for the role.

Example Answer:

“Based on my experience, skills, and the market value for similar roles, I am seeking a salary range of [Mention your desired salary range]. I am confident that my contributions and performance will justify this compensation.”

Why This Answer is Strong:

This answer provides a clear and concise response to the salary question, demonstrating the candidate’s understanding of market value and their confidence in their abilities. It avoids being too specific or vague, allowing for negotiation while maintaining professionalism.

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