Take a free practice interview

  • Practice answering questions and get real feedback to improve
  • Get job-specific questions at the company you want
  • 95% say this improved their performance

Digital Strategist Interview Questions

Get insider tips to impress hiring managers and land your dream job.

Top interview questions to expect


1. Tell me about your experience in digital strategy.
2. Describe a time you had to adapt your digital strategy due to changing market conditions.
3. How do you measure the success of a digital marketing campaign?
4. How do you stay up-to-date with the latest digital marketing trends?
5. Describe a time you had to collaborate with a cross-functional team on a digital strategy project.
6. How do you handle a crisis or negative feedback on a digital campaign?
7. What are your salary expectations?

Check the latest questions for this role:

Answering interview questions with STAR structure

The STAR method is a powerful tool for answering behavioral interview questions. It stands for Situation, Task, Action, and Result. By using this framework, you can effectively demonstrate your skills and experience in a way that is both clear and compelling.

First, describe the Situation, outlining the specific context or scenario you faced. Then, explain the Task you were responsible for within that situation. Next, detail the Actions you took to address the task. Finally, conclude by outlining the Results of your actions, highlighting the positive outcomes achieved.

Sample answers to above interview questions


1. Tell me about your experience in digital strategy.

Example Answer: “In my previous role at [Company Name], I was responsible for developing and implementing digital strategies across multiple channels, including SEO, SEM, social media, and email marketing. I worked closely with the marketing team to identify target audiences, set campaign goals, and track performance metrics. I successfully launched a new website that resulted in a 20% increase in organic traffic and a 15% increase in lead generation.”

Why this answer is strong: This answer clearly demonstrates the candidate’s experience in digital strategy by outlining specific responsibilities, accomplishments, and quantifiable results.

2. Describe a time you had to adapt your digital strategy due to changing market conditions.

Example Answer: “During a recent campaign for [Product/Service], we noticed a significant decline in organic search traffic due to a major algorithm update. I quickly analyzed the situation and identified the specific changes that affected our website’s ranking. I then implemented a new SEO strategy, focusing on optimizing content for the updated algorithm and building high-quality backlinks. Within three months, we saw a 10% increase in organic traffic and a 5% increase in conversions.”

Why this answer is strong: This answer demonstrates the candidate’s ability to adapt and problem-solve in a dynamic environment. It highlights their analytical skills, strategic thinking, and ability to achieve positive results even in the face of challenges.

3. How do you measure the success of a digital marketing campaign?

Example Answer: “I believe in using a combination of metrics to assess the success of a digital marketing campaign. Key performance indicators (KPIs) vary depending on the campaign objectives, but generally include website traffic, lead generation, conversion rates, social media engagement, and return on investment (ROI). I use analytics tools like Google Analytics and social media dashboards to track these metrics and identify areas for improvement. I also conduct regular A/B testing to optimize campaigns for better performance.”

Why this answer is strong: This answer demonstrates the candidate’s understanding of key performance indicators (KPIs) and their ability to track and analyze data to measure campaign success. It also highlights their use of analytics tools and their commitment to continuous optimization.

4. How do you stay up-to-date with the latest digital marketing trends?

Example Answer: “I am passionate about staying ahead of the curve in digital marketing. I regularly attend industry conferences and webinars, read industry publications and blogs, and follow thought leaders on social media. I also actively participate in online forums and communities to exchange knowledge and learn from other professionals. By staying informed about the latest trends and technologies, I can ensure that my strategies remain relevant and effective.”

Why this answer is strong: This answer demonstrates the candidate’s commitment to professional development and their desire to stay current with industry best practices. It also highlights their ability to leverage various resources to stay informed.

5. Describe a time you had to collaborate with a cross-functional team on a digital strategy project.

Example Answer: “For a recent product launch, I collaborated with the marketing, sales, and product development teams to create a comprehensive digital strategy. I facilitated brainstorming sessions to gather input from all stakeholders and ensure that the strategy aligned with everyone’s goals. I also developed a detailed project plan and timeline, ensuring that all team members were aware of their responsibilities and deadlines. The launch was a success, resulting in a 30% increase in sales and a 20% increase in brand awareness.”

Why this answer is strong: This answer demonstrates the candidate’s ability to work effectively in cross-functional teams, build consensus, and achieve shared goals. It highlights their communication, collaboration, and project management skills.

6. How do you handle a crisis or negative feedback on a digital campaign?

Example Answer: “I understand that crises and negative feedback are inevitable in digital marketing. When faced with such situations, I prioritize transparency, accountability, and swift action. I first assess the situation, identify the root cause of the issue, and develop a plan to address it. I then communicate clearly and openly with stakeholders, both internally and externally, to manage expectations and build trust. I also leverage social media and other channels to proactively address any concerns and restore confidence in the brand.”

Why this answer is strong: This answer demonstrates the candidate’s ability to handle difficult situations with professionalism and composure. It highlights their communication, crisis management, and problem-solving skills.

7. What are your salary expectations?

Example Answer: “Based on my experience, skills, and the responsibilities of this role, I am seeking a salary in the range of [Salary Range]. I am confident that my contributions will be valuable to your team, and I am eager to discuss this further in more detail.”

Why this answer is strong: This answer is clear, concise, and avoids stating a specific number. It focuses on the candidate’s value proposition and leaves room for negotiation.

Like a phone call interview – with your own AI interview coach.

Enter job title and company

Practice effectively for your dream job.

Get asked job-specific questions

Your AI interview coach will speak and ask you questions.

Speak back and view private feedback

Your coach will listen to you speak and reply with follow-up questions and private feedback.

Interview Feedback

Improve from real feedback

Frustrated by never hearing feedback from your interviews? We get it. Interview Smile is your way to get real feedback on how you did and to help you answer questions better. Come into your next job interview empowered with superhuman interview readiness.

Go from nervous to confident

Practice with your AI coach as much as you want to calm your interview nerves. Hone your pitch and boost your confidence with Interview Smile.

Interview Practice