Take a free practice interview

  • Practice answering questions and get real feedback to improve
  • Get job-specific questions at the company you want
  • 95% say this improved their performance

Ace Your Under Armour Job Interview: Top Questions and Answers

Under Armour is a thriving sportswear giant renowned for its innovative designs, high-performance products, and empowering work culture. Did you know they were founded by a former University of Maryland football player?

Top interview questions to expect

Top 7 Under Armour Behavioral Interview Questions:

1. Describe a time when you had to overcome a significant challenge.
2. Tell me about a time when you had to collaborate with a difficult person.
3. Share a situation where you had to make a difficult decision.
4. What was a time when you demonstrated creativity or innovation?
5. Can you recall a time when you had to adapt to a changing situation?
6. Tell me about a time when you received constructive criticism.
7. Why are you interested in working at Under Armour?

Check the latest questions for this role:

Answering interview questions with STAR structure

The STAR Framework:

STAR stands for Situation, Task, Action, and Result. It’s a structured approach to answering behavioral interview questions effectively. Using STAR ensures your responses are clear, concise, and highlight your skills and abilities.

1. Situation: Briefly set the context and provide relevant background information.
2. Task: Describe the specific task or challenge you faced. Be clear about your role and responsibilities.
3. Action: Explain the actions you took to address the challenge. Focus on your specific contributions.
4. Result: Highlight the positive outcome or result of your actions. Quantify your achievements where possible.

Sample answers to above interview questions


1. Describe a time when you had to overcome a significant challenge:

Example Answer:

“During my previous role, we launched a new product line that faced unexpected production delays. As the project lead, I quickly assessed the situation and identified the root cause of the issue. I then coordinated with our supply chain team to find alternative suppliers and worked with the production team to optimize the manufacturing process. As a result, we were able to minimize the delay and successfully launch the product on time, exceeding our sales targets.”

Why it’s Strong:

This answer follows the STAR framework effectively. It clearly outlines the situation, task, actions taken, and the positive outcome. The candidate demonstrates their problem-solving skills, leadership, and ability to manage a crisis.

2. Tell me about a time when you had to collaborate with a difficult person:

Example Answer:

“In my previous role, I had to work closely with a colleague who had a very different working style than me. We often clashed due to our differing opinions. To overcome this, I took the initiative to schedule one-on-one meetings to understand their perspective and build rapport. I also actively sought opportunities to collaborate on tasks where our strengths complemented each other. As a result, we were able to work together effectively and successfully completed several projects.”

Why it’s Strong:

This answer demonstrates the candidate’s ability to adapt to challenging situations, their communication skills, and their willingness to compromise. By highlighting how they turned a potentially negative situation into a positive one, the candidate shows their emotional intelligence and resilience.

3. Share a situation where you had to make a difficult decision:

Example Answer:

“As the marketing manager for a consumer goods company, I had to make a difficult decision to discontinue a product line that was underperforming. This decision involved laying off several employees. I carefully analyzed the market data, customer feedback, and sales figures to come to this conclusion. While it was a tough decision, it was necessary to maintain the long-term profitability of the company. The decision led to a significant improvement in our overall financial performance and allowed us to invest in new products that better aligned with customer demand.”

Why it’s Strong:

This answer highlights the candidate’s analytical skills, their ability to make tough decisions, and their commitment to the company’s success. By explaining the rationale behind their decision and the positive outcomes that resulted, the candidate shows their strategic thinking and leadership qualities.

4. What was a time when you demonstrated creativity or innovation?

Example Answer:

“While working as a product designer, I was tasked with creating a new line of athletic shoes that were both functional and stylish. To stand out in a crowded market, I drew inspiration from unconventional sources such as contemporary art and architecture. I experimented with different materials, colors, and designs, resulting in a unique and innovative collection that was well-received by both critics and consumers. The line became a bestseller and significantly increased the company’s revenue.”

Why it’s Strong:

This answer showcases the candidate’s creativity, their ability to think outside the box, and their willingness to take risks. By highlighting the positive impact their innovation had on the company’s bottom line, the candidate demonstrates their value as an asset to the organization.

5. Can you recall a time when you had to adapt to a changing situation?

Example Answer:

“As the project manager for a large-scale construction project, I had to deal with unexpected challenges such as delays in material deliveries, changes in regulations, and a sudden economic downturn. To adapt to these changing circumstances, I remained flexible and responsive. I worked closely with my team to reassess the project plan, adjust timelines, and explore alternative solutions. Through effective communication and collaboration, we were able to successfully complete the project on time and within budget, despite the challenges.”

Why it’s Strong:

This answer demonstrates the candidate’s adaptability, their ability to handle unexpected challenges, and their strong leadership skills. By explaining how they effectively navigated a difficult situation and achieved a positive outcome, the candidate shows their resilience and their ability to thrive under pressure.

6. Tell me about a time when you received constructive criticism:

Example Answer:

“During a performance review, my manager gave me constructive feedback regarding my communication skills. They pointed out that I sometimes came across as too assertive in meetings and that I could improve my active listening skills. I took this feedback positively and saw it as an opportunity for growth. I enrolled in a public speaking course to enhance my communication abilities and made a conscious effort to be more mindful of my tone and body language in meetings. This feedback helped me become a more effective communicator and improved my overall performance at work.”

Why it’s Strong:

This answer shows the candidate’s willingness to receive and act on constructive criticism. By highlighting how they used feedback to improve their skills and performance, the candidate demonstrates their commitment to personal and professional growth.

7. Why are you interested in working at Under Armour?

Example Answer:

“I have always admired Under Armour’s commitment to pushing the boundaries of innovation and creating products that empower athletes to perform at their best. As an avid sports enthusiast, I am passionate about the role that sportswear plays in enhancing athletic performance and fostering a healthy lifestyle. I am confident that my skills and experience in product development and marketing would be a valuable asset to your team. I am particularly excited about the opportunity to contribute to Under Armour’s mission of inspiring athletes everywhere and making a positive impact on the world of sports.”

Why it’s Strong:

This answer expresses the candidate’s genuine interest in Under Armour’s mission and their products. By highlighting their skills and experience, the candidate demonstrates their value as a potential employee. They also show their enthusiasm for the role and their commitment to making a positive contribution to the company.

Like a phone call interview – with your own AI interview coach.

Enter job title and company

Practice effectively for your dream job.

Get asked job-specific questions

Your AI interview coach will speak and ask you questions.

Speak back and view private feedback

Your coach will listen to you speak and reply with follow-up questions and private feedback.

Interview Feedback

Improve from real feedback

Frustrated by never hearing feedback from your interviews? We get it. Interview Smile is your way to get real feedback on how you did and to help you answer questions better. Come into your next job interview empowered with superhuman interview readiness.

Go from nervous to confident

Practice with your AI coach as much as you want to calm your interview nerves. Hone your pitch and boost your confidence with Interview Smile.

Interview Practice